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  • Writer's pictureJ1 Heating Spares

5 ways to increase your client base as a self-employed tradesman


The value of your clients is an essential factor in the net worth of your business. Businesses in the residential repairs industry such as boiler repairs or gas boiler spare parts suppliers need various strategies to increase their customer base. The more value the business can provide, the more likely it is that customers will stay loyal.


Here are five easy methods to attract more clients and expand your customer base.


1. Branding

Branding is critical for any small business because it leaves a lasting impression on prospective customers and influences how they feel about your company. Branding is not only displaying your logo on your van, letterheads, invoices, and so on, it is about creating an image for your company that people will remember you by.


2. Online advertising

If you intend to take your business to the next stage, you need to access the digital market, which has proven fruitful for many businesses. Online ads could take the shape of posts on social media channels, search engines, or other websites. The business can establish a budget based on its needs, the target population they want to approach, and particular locations. Numerous internet guides will walk companies through setting up Google Ads, Microsoft Advertising, and Facebook Ads.

3. Act on Feedback

Creating opportunities for your customers to give feedback is super important. It helps you to provide a superior customer experience and shows your customers you value their opinion. Even if you find you are getting negative feedback, consider what actions you can take to improve this.


4. Improve your website

All businesses should create a website that helps them interact with current and potential customers. If you are in the home maintenance industry such as boiler repair or supplying spare parts for boilers, you can consider adding an online booking system to your website to make it easy for customers to book callouts and appointments.


5. Keep the content of the website fresh.

New and educational material is a significant aspect that attracts new visitors and prospective clients. Maintain the freshness of the content by releasing a blog that reflects on current business developments, critical insights from white-papers, and popular subjects in your industry. Fresh material will also aid your website's visibility in search engines.


Increasing your client base as a self-employed tradesman is crucial

Growth is essential for any company. Expanding your client group is an essential type of growth. Increasing your clientele means more chances to offer your products and services. Learn about your prospective customers and then interact with them. Communication is the most effective method to expand your customer base.


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